2013 was the first year I worked on Mustang Customizer and we wanted to up the ante by creating a full 360 campaign that spanned from the online experience, to mobile and tablet, out of home on LED billboards, interactive media walls and a broadcast spot.

We made the site experience more robust by adding points to building, battling, sharing and even allowed them to wager those points in challenges against their Facebook friends.. More points equaled more entries at a chance to win the exact car you build on the site. We then selected four winners over the course of a four month contest period and then surprised them with the dream Mustang they created on the website and had it delivered by Mustang Drift Champion, Vaughn Gittan Jr.

We didn't just stop there, we took the Customizer experience, everywhere. We created large-scale interactive media boards in five major airports and high-traffic transit stations in Chicago and New York. We even let celebs get in on the fun at the Maxim Oscar party. We also gave people a bit of celebrity by putting the custom Mustangs they created on the site on CBS LED billboards in their hometowns across the country.

We even created a tv spot working with Iron Man director, Jon Favreau that celebrated the inner Mustang in all of us.

Mustang is the most customizable vehicle in the industry. The possibilities are endless allowing people to create their dream Mustang. We wanted to create a commercial that brought that very concept to life.

I worked on the national campaign to promote the 2013 Mustang and the first initiative to go live for the campaign is the broadcast spot we worked on. To create the spot, we worked with director Jon Favreau from Motion Theory, DP Matthew Libatique, and CG company The Mill. This spot.

Leveraging the social media power of the Fiesta Movement agents, we created a series of 17 videos highlighting different aspects of the 2011 Ford Fiesta in unexpected ways.

We filmed Maker Faire Detroit capturing the very essence of the DIY scene in Detroit. The piece is being created for Henry Ford Museum and I will be completing the edit in the up coming weeks. Below are a couple shots from our shoot.

I directed, shot, edited designed and animated to create 3 videos for The Sports Authority pitch. The 3 videos were created to aid parents with gear shopping for their kids online. All the hard work paid off and we won the account.

I worked on a series of short film about real people and their "Ford Story" to be featured on TheFordStory.com. I not only found the featured individuals, but developed the stories and oversaw the filming and editing of each one as well.

I created a motion graphics piece promoting the Lilly Pulitzer "Race for the Cure" scarf for Breast Cancer Awareness month. The piece played on the ABC Supersign in Times Square and was the first time the Jumbo Screen and LED bands were used together.

I worked on designing and animating this motion graphics piece to promote the 2010 Ford Mustang Customizer on FordVehicles.com.

I developed a video and a series of interactive screens to walk young girls through the process of mixing their own custom lip gloss. The machines were featured at Fred Segal stores. These were created for a pitch to carry the machine in Sephora stores.

I worked on the brand identity and communication design. I worked on the logo development, created all of the stationary, and even designed a tag for the bags, which were created from donated tee-shirts as reusable shopping bags.

We developed a sketch book for the clients and employees of the educational architecture firm, SHW Group. The book contained a series of white pages connected on the ends, and upon peering between the attached pages, the viewer could see a hint of an image to inspire their thoughts. The images were designed by me and inspired by the architectural spaces designed by the firm and the light play that happens within them.

I had the incredible opportunity to work with Erik Proulx for his film "Lemonade:Detroit". I designed the end graphic/logo as well as animated it. I also art directed the color correction of the film trailer.